[vc_row][vc_column][ultimate_heading main_heading=”3 WAYS TO ACHIEVE YOUR PROJECT’S POTENTIAL ” alignment=”left” spacer=”line_only” spacer_position=”middle” line_height=”3″ line_color=”#f88379″ line_width=”200″ main_heading_margin=”margin-bottom:15px;” sub_heading_margin=”margin-bottom:25px;” spacer_margin=”margin-bottom:35px;” main_heading_style=”font-weight:bold;”][/ultimate_heading][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]I feel for everyone trying to deliver a project today. It doesn’t matter whether you are an executive, project manager, leader or team. Everywhere you look the potential transformation of your organisation is there, taunting you with promises of growth and productivity.

If you’re hungry, there’s a veritable banquet of innovation to feast on. An all you can eat transformation buffet for the brave and a complex world of choice for those that are less so.

The good news is that, in an increasingly changing world, the choices on what to deliver are unlimited!

The bad news is that well…the choices are unlimited, and with that comes uncertainty…



The biggest problem with uncertainty is how we react to it. Our brains are hardwired to deal with it with fear in the same way that cavemen did. Our brains push us to overreact, and the limbic part of our brain knee-jerks us into a decision. We choose to turn and fight, when a more rational decision might be to climb a tree.

Nowadays, organisations typically react to uncertainty by creating a project. It could be a wholesale transformation or a single project but regardless the hard truth is that, according to The Standish Group, for every 100 projects that start there are 94 restarts.

These restarts cost organisations millions in extra time and money, not to mention missed opportunities and what it could mean for your organisation’s success!

With the need for more and more project managers forecast, it is obvious that we need to avoid knee-jerk reactions and instead take rational steps to start the right project for the right reasons. To do this your focus should be clarity not certainty.



I have seen many leaders and projects fall short in a desperate attempt for certainty. After all, project management is about a defined scope, time and cost so why shouldn’t you expect a certain result?

The problem with this aspiration is that the certainty most leaders are looking for is a business result, not a project one. They are looking for a certain saving, a significant uplift, a point of differentiation. It’s not about a specific scope, by a certain date or cost, if it was more projects would achieve what they set out to!

What everyone is seeking is clarity. Clarity about how your project will help the organisation operate, the right innovation for you to deliver, and who you need to engage. It is these 3 things – not scope, time and cost – that will help you achieve your project potential and avoid the headaches most projects face.






Clarify your project objectives over scope. Your objectives are the business results you need to achieve. Your scope is how you will deliver them.

For example:

Objective Scope
30% reduction in order handling time Design and implement new order handing process

Assess, select and implement required order handling technology


Your objectives inform your scope, don’t fall into the trap of the reverse. Engage your organisation early, clarify your objectives, and your scope will follow.



Clarifying your objectives early helps define expected benefits. A 30% reduction in order handling should yield both financial and non-financial benefits!

Use these expected benefits to identify ways to innovate with your organisation. Look at and assess options that can deliver your objectives and benefits.

Keep you options open, find the right scope, time and cost to achieve your objectives and benefits!



Most projects focus on communication but it’s often a transmission of information – an update, a pack, a newsletter.

Engagement is about participation, getting the organisation involved, building buy-in. You need your organisation to be motivated and engaged. It underpins everything!

Continual engagement builds more clarity and certainty around your objectives and benefits. It’s how you achieve your projects potential rather than just managing scope, time and cost.